Several notable institutions such as the Washington Post and Guardian are registered as publishers with Brave. Social media tipping may even be potentially lucrative for figures with millions of followers if adoption of the Brave Browser becomes more widespread.

Similar to how payments can be automated to specific websites that users automate monthly micropayments to based on their attention, users may eventually be able to automate micropayments to their favorite social influencers.įor content creators and popular social media influencers, this is an entirely new avenue for generating revenue. The tipping mechanism would work as a simple certificate popup where users can select the amount to tip and payment is automatically deducted from the integrated BAT wallet in the browser. However, Brave and its BAT token have a distinct advantage in that payment functionality is built directly into the browser. Reddcoin was built on the premise of using a cryptocurrency for automated micropayments to social media influencers. Incorporating small payments for social media platforms in the form of a tipping mechanism has been floated in the cryptocurrency community for a while. Their model and subsequent features of their platform are uniquely enabled through the browser’s integration with its BAT token and anonymous blockchain for payments to flow from users directly to content creators, advertisers, and publishers.īAT payments typically are small and automated based on user preferences and where their attention is focused during their online browsing. Early-Stage Micropayments for Social Mediaīrave’s goal towards redefining the online advertising campaign is undoubtedly an ambitious one. and even recently filed an adtech complaint against Google and other digital advertising firms in Ireland and Britain. Senate about creating GDPR style privacy policies in the U.S. Brave CEO, Brendan Eich, recently wrote to the U.S. The release is scheduled for Q4 2018 and will be a valuable experiment for the potential success of micro tips on major social media platforms.īrave Browser has been highly relevant in both the cryptocurrency ecosystem and mainstream news cycle recently. Brave - the upstart ad-blocking web browser - has been working on a new in-browser feature where users can directly tip other Reddit and Twitter users directly with their native BAT token.

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